Who we are

Who we are

At Milk Q极速体育, we believe in good ingredients + epic payoff. We鈥檙e cruelty-free, paraben-free, and 100% vegan.

We were born at Milk, a creative studio in downtown New York City.

Our community and culture have always been our inspiration.

We see personal style and experimentation as the ultimate forms of self-expression. It鈥檚 not just about how you create your look; it鈥檚 what you do in it that matters.


The brand

Milk Q极速体育 was founded by Milk cofounder Mazdack Rassi, product developer and COO Dianna Ruth, seasoned Milk Girl and creative director Georgie Greville, and beauty + fashion editor and E! News correspondent Zanna Roberts Rassi. All aspects of the line are developed in-house at Milk Studios, our downtown NYC home.

“Most importantly, though, Milk products work.”
“Milk's Cooling Water stick is revolutionary.”
“Cool kid brand Milk offers up an oil-based stain packed with vegan-friendly (of course!) ingredients...”
“Beauty junkies, take note.”
“We're obsessed with the sleek, minimalist packaging”
“Just like everything else they do, the brand has turned a staple into something even better.”
“Like an Instagram filter, IRL.”
“A brand on the forefront of gender fluidity, self-expression, and inclusivity, they certainly breed more of a lifestyle than your average cosmetics brand.”
“Lately, the Cooling Water is my favorite item on my desk.”

Teen Vogue: Coolest Beauty Brands of 2016


Best Cream Bronzer

Featuring Matte Bronzer

Best Newbie Brand Award

Featuring Cooling Water

Teen Vogue: Pro Picks

Featuring Hero Salve

Indie Beauty Award

Featuring Holographic Stick

Best of Beauty Award

Featuring Holographic Stick